- Brand Online Commerce is an agency
True and False!
True – we can create and develop your website.
False – we are more than just an agency. We provide you with a full-service e-commerce solution, acting like an external e-commerce department.
- The brand is at risk of losing control over its image and communication
False! There is no risk, since the brand finances both site creation and the e-marketing plan, and thus retains control over the consistency of its image and communication.
Brand Online Commerce will never decide anything without the brand’s express agreement.
- The brand will not be able to leverage multi-channel synergies
False! All studies show that merchant websites first and foremost boost interest in retail stores. Visiting a merchant website has an overall positive impact on in-store traffic.
- The brand will not have access to client data and feed its CRM program
False! The brand owns all client data and can implement centralized, cross-channel customer service with our partner
Approche Sur Mesure.
- Brands take minimal risk in developing their sites with Brand Online Commerce
True! E-commerce site development fees are quickly amortized by sales generated online.
On the other hand, Brand Online Commerce insures a certain level of risk by providing brands with project management, e-marketing, technical, fulfillment and customer service teams, from the day the site launches, even before effective coverage of these fixed costs under Brand Online Commerce’s incentive compensation arrangement.
- The brand pays for e-marketing expenses
True! While the brand finances net SEM expenses, other e-marketing expenses such as SEO, email newsletters and daily SEM management are all included in the incentive compensation paid to Brand Online Commerce.
